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The power of warm connections

Reaching out to warm business connections can boost sales by 30%!

So, it’s a no-brainer to keep those relationships nice and toasty.

In this post, you’ll learn how to keep the fire burning with your warm business connections.

You’ll also discover why KCC speed networking events are a fantastic way to build relationships.

Warm contacts vs cold contacts

Have you ever tried reaching out to a stranger hoping for a sale?

It’s uncomfortable for everyone.

Whether via email, Linked In or phone, the success of cold outreach is a low 2%.

As the saying goes, people buy from those they know, like and trust.

It’s no surprise cold outreach often falls flat on its face.

The Power of KCC Speed Networking Events

Speed networking is a room full of people, all eager to meet and exchange business cards. A little like business speed dating.

You get a few minutes to introduce yourself and swap contact details before moving on to the next person.

After an hour, you’ve instantly built a handful of warm connections – people who may use your services one day.

These are the people who showed interest in your business, who asked you questions.

Quality Over Quantity

Getting carried away and collecting a huge pile of business cards at speed networking events is easy.

But remember, it’s not about quantity; it’s about quality.

Focus on the connections that sparked a genuine interest and where there’s future potential.

Nurturing a handful of warm relationships will yield better results than a hundred unsuitable ones.

But don’t forget the follow-up

You’ve made some good connections – people who may use your services.

Now what?

Reach out while your memories are fresh.

Within a day or two, drop them a quick email or connect on LinkedIn.

Remind them of your chat and add something personal to show you were paying attention.

Selling is a no-no

Now’s it’s time to build trust, so don’t start selling at them.

Instead, you could send them free resources such as a guide, links to useful articles or invites to events.

They’ll come to see you as an expert in your field, and hopefully use your

services in the future!

Stay in touch

Ensure you regularly check in with your contacts, so the relationship doesn’t go stale.

Most people are all in the same boat – small business owners like you, and there’s never enough time.

But set aside 15 minutes a week to ask how they are doing.

A quick, ‘How are you’ shows you care.

Want to try one of our KCC speed networking events in North Wales and Cheshire and come away with lots of new, warm connections?

We host events in Nantwich, Northwich, Knutsford, Warrington, Chester, St Helens and North Wales.

Here is the link to book tickets at All KCC Networking Events


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